Earlier today the English chocolate giant Cadbury announced that Dairy Milk–the UK’s most popular chocolate bar –will now carry the Fair Trade Certified label. That increases Ghana’s entire FT cocoa production from 6% of the market share to somewhere just shy of 20%.
How did it all happen? “People will think how on earth in the middle of a recession we can do this, but our customers tell us this is what they want,” said Trevor Bond, Cadbury’s UK Managing Director. That’s right–customers demanded it. Let’s take a cue from our friends across the pond.
Let’s here it: “Oh, Hershey’s….!”
Read more here.